Black Friday enthusiasm wanes as some consumers, retailers shun practice
VANCOUVER — Chaotic images of people clamouring to be the first through the doors to get their hands on hot deals have become synonymous with Black Friday in recent years.
However, the one-day shopping frenzy at malls and stores following American Thanksgiving may be on the decline as some consumers and retailers start to shun the tradition by either opting out entirely or turning to internet shopping instead.
“In the ’70s and ’80s if you wanted to distinguish yourself as a company you would participate in this event,” said Markus Giesler of York University’s Schulich School of Business in Toronto.
“Today it’s the exact other way around.”