By Canadian Press

Humboldt seeks new image to help city move on from Broncos tragedy

Sep 6, 2019 | 4:22 PM

HUMBOLDT, Sask. — The Saskatchewan city of Humboldt is looking to revamp its image as a way of helping people move past the Broncos bus crash.

Spokeswoman Penny Lee says Humboldt became known to many as “the grieving city” after the April 2018 crash.

Sixteen people died and thirteen were injured when the driver of a semi-truck missed a stop sign at a rural intersection and drove into the path of the junior hockey team’s bus. 

Lee says the tragedy will never be forgotten, but Humboldt is more than that. 

Residents are being asked to fill out a survey that will be used to help the city craft a new look.

Meaningful Mementos

Remembering Someone You've Lost at Christmas

Dec 03, 2024

Seasonal Sorrow

How Do You Get Through The Holidays When You're Grieving?

Nov 01, 2024

Upcoming Events at Oliver's

Grief & Loss and Estate Planning Seminars

Oct 02, 2024

It may include a new logo and tag line.

“We’ve actually heard businesses, local businesses say, that their suppliers are afraid to come to Humboldt because, ‘Oh no. They’re still grieving,'” Lee said.

“We want to get that message out that … it’s OK. We’re moving on and we want everybody else to move on, but not forget.”

The Canadian Press