Agriculture and Forestry Minister Dreeshen introduces the new Made in Alberta, by Albertans label at the Millarville Farmers’ Market. (Gov't of Alberta)

By Josh Hall (Twitter: @Vancan19)

helping local farmers and processors

Government developing new label for made-in-Alberta food products

Jul 10, 2021 | 2:58 PM

Agriculture and Forestry Alberta is developing a new label for farmers and processors to put on their products.

Minister Devin Dreeshen made the announcement Saturday morning, saying the label will help shoppers identify food made in Alberta.

This could be at the grocery store or a local farmers market, he said.

“Alberta is known as a place that produces safe, high-quality food,” said Dreeshen. “These days, people want to know where their food comes from, and this will make it a lot easier for them to choose food from Alberta. When you buy Alberta food, you are supporting another Alberta family. It keeps money in your community and in our province.”

Finalizing the proposed label and preparing rules for its use will be done this summer through consultation with farmers, processors and consumers.

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In Alberta, local food sales in direct-to-consumer channels (farmers markets and farm retail) have more than doubled since 2008 and exceeded $1.2 billion last year, according to a provincial government release.