(Photos courtesy My Breast Day/Tracy Persson)

By Erika Rolling

Indigenous Achievement

Local breast cancer survivor’s app in Indigenous competition to win $25K

Sep 7, 2023 | 1:05 PM

A Grande Prairie woman’s app is gaining recognition after making the Top 100 and Semi-Finals for Pow Wow Pitch; an Indigenous entrepreneur competition.

Tracy Persson; the creator of My Breast Day, created the app after going through her battle with breast cancer during the Covid-19 pandemic.

“It supports women pre and post breast cancer. We educate on early detection because 80 per cent of women don’t have a family history of breast cancer.”

Persson says the app is like a digital day planner for your breast healthcare.

“If you are diagnosed with breast cancer, there’s a tracker to help you through your journey from tracking your medication, to appointment scheduling, support, voice recorder for appointments and journal,”

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She says she used her phone for almost everything to keep track while going through her 14-month fight.

My Breast Day’s beta version is currently available online, but a full a launch is in the works in the future to be available on mobile app stores.

Persson says since the beta-launch, there are around 100 users of My Breast Day.

“I was really excited to find out I was in the Top 100, they (Pow Wow Pitch) had over 2,400 applications… and to make it into the Top 100 was validation of the business plan.”

As a Semi-Finalist, Persson received mentorship and support to give a 60-second business pitch for public and judge voting happening until September 15. If her business pitch makes it into the Finals, she will win $1,000.

There is $25,000 given to the winner of the Pow Wow Pitch, Persson says if she wins… “it would go towards our development of the mobile app as well as educational platform we are working on to support Indigenous and rural communities that don’t have the resources available to understand their own breast health.”

She reminds people that October is Breast Cancer Awareness Month in Canada and wants women to start educating themselves now.

“I had no understanding of breast health or cancer until I was diagnosed and early detection really is the key to surviving.”

Pow Wow Pitch allows the public to decide finalists for the People’s Choice, to vote click here. Voting closes on September 17.