Photo Courtesy EverythingGP

By Tanner Smith

Eastlink Centre

Eastlink Centre amenities looking for naming rights sponsor

Oct 16, 2023 | 2:32 PM

City hall says naming rights sponsorship opportunities are now available for a number of Eastlink Centre amenities.

The City says in a news release that these sponsorship opportunities are customizable and open to exploration, without any obligations. Nine amenities are available for organizations or individuals to pick and choose from:

• Fieldhouse
• Indoor Walk/Running Track
• Cooking Classroom
• South Multipurpose Room (Fitness Studio)
• Cycle Studio
• East Multipurpose Room
• Board Room
• PlayCare and The Tree House
• South Arena at the Design Works Centre

The City adds all spaces provide high visibility for a business in one of the city’s busiest places.

In the coming years, the Eastlink Centre is set to host the 2024 Alberta Winter Games and the Special Olympics Alberta Summer Games in 2025.

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In the release, the City provided a list of different brand integration strategies, that can be implied:

• Branded name and/or logo incorporated into signage.
• Partner name listed on venue amenities on the City website.
• Partner name listed on amenity schedules.
• Branded name and/or logo used in marketing of events, programs, and services where applicable.
• Branding or advertising on score clocks located in the Fieldhouse. (Fieldhouse naming rights partner only)
• Opportunity to create enhancements for patrons.

Organizations, companies, or individuals who are interested in becoming a naming rights sponsor, can email sponsorship@cityofgp.com or call 311.