Alberta Blue Cross challenges province to participate in Winter Walk Day

This Wednesday, the Alberta Blue Cross says hundreds of thousands across the province will embrace the cold and celebrate the season with Winter Walk Day 2024.

The non-profit insurance provider is challenging all Albertans to participate by bundling up, going outside and getting active on February 7.

“The health benefits of walking and of getting outdoors in the fresh air are indisputable—and Winter Walk Day is the perfect blend of both,” said Brian Geislinger, Vice-President of Corporate Relations with Alberta Blue Cross. “We know that activity levels decline over the winter months as fewer people venture outdoors, which reiterates the importance of Winter Walk Day in encouraging Albertans to keep active through the winter months.”

On Winter Walk Day, all Albertans are being encouraged to walk at least 15 minutes outside. The province-wide initiative aims to help citizens achieve the mental and physical health benefits of exercising outdoors, as well as gathering with others in a common goal. By encouraging individuals, families, communities and workplaces to participate, the organization says Winter Walk Day helps to promote and inspire a healthy culture across the province.