The province has launched the third phase of the Alberta is Calling campaign to attract skilled workers to Alberta. (Photo 125705914 © Vadim Startsev | Dreamstime.com)

By Christian Oldale

Alberta

Alberta begins third phase of ‘Alberta is Calling’ campaign

May 1, 2024 | 4:50 PM

The province has launched the third phase of the Alberta is Calling campaign to attract skilled workers to Alberta.

The campaign, which is now in-market in British Columbia, Quebec and Ontario, provides the Alberta is Calling Moving Bonus – a one time, $5,000 refundable tax credit aimed at enticing skilled trades workers to come to Alberta to help build housing and infrastructure.

Rajan Sawhney, Minister of Advanced Education said, “he Moving Bonus complements the strong investments in trades education that we continue to make through Budget 2024. Plus, it is a tangible, helpful benefit that will encourage skilled workers to make the excellent decision to come to Alberta.”

Alberta is Calling was first launched in August 2022, with Phase Two following in March 2023 targeting Ontario and Atlantic Canada.

Phase Three includes advertising on post-secondary campuses, restaurants, bars and gyms, as well as campaigns on Social media and Tv and Radio. The province says BuildForce Canada projects total construction employment in Alberta to increase by another 14,000 workers between 2024 and 2033.

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Phase Three will have a price tag of approximately $2.5 million, while Budget 2024 has allocated $10 million towards the Alberta is Calling Moving Bonus. The third phase will run from May 1 to July 2, 2024.