Photo courtesy Alberta.ca

By Erika Rolling

Provincial

Province promoting living in Alberta to sway skilled workers to move

Mar 13, 2023 | 10:36 AM

A campaign is launching for the second time to attract skilled workers to come live, work, and play in Alberta.

Alberta is Calling again according to the Minister of Jobs, Economy and Northern Development Brian Jean, after a successful launch in the summer of 2022.

“Nearly 33 thousand Canadians heading our call and moving to Alberta in quarter three of last year alone,” Jean notes the response to the campaign was outstanding.

This advertisement campaign is to address labour shortages in a number of industries, including:

• restaurant and food service managers,
• software engineers and designers,
• web designers and developers,
• transport truck drivers,
• registered nurses and registered psychiatric nurses,
• accounting technicians and bookkeepers,
• shippers and receivers.

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Jean says the province has nearly 100,000 job vacancies waiting to be filled.

The Minister highlights some of the competitive advantage points of the province being; “No sales tax, low cost of living, very affordable housing, the highest wages in the country, and incredible opportunities to explore all that Alberta has to offer.”

The first campaign looked at people living in the costly places of Toronto and Vancouver; this new phase of Alberta is Calling is targeting Canadians living in:

• Atlantic Canada:
  • St. John’s, N.L., Charlottetown, P.E.I., Moncton and Saint John, N.B., and Halifax, N.S.

• Ontario:
  • Hamilton, London, Windsor, Sudbury, Sault Ste. Marie, North Bay, Chatham, Timmins, and Cornwall.

People living in those areas will see ads on billboards and on transit, hear the call on the radio, and through other media where there will be images of the Rocky Mountains and Calgary and Edmonton’s downtown.

Although Alberta is Calling is a call for newcomers to enjoy the entire province, Calgary is being highlighted as the most liveable city in North America, with amenities for year-round outdoor activity and more than 300 days of sunshine per year.

Jean says the campaign will cost about $5 million and will be re-launched internationally to english speaking areas, which he didn’t specify when.