ATP CEO says Montreal tennis venue needs a facelift, plus a roof would help
MONTREAL — Some 30 years after Jarry Park was first transformed into a tennis centre, the home of the National Bank Open in Montreal is facing mounting pressure to modernize once again.
“Centre Court could definitely be modernized,” ATP CEO Eno Polo said during a roundtable discussion with select media members on Monday afternoon. “It’s also about the video screens and everything surrounding the tennis itself, like the experience for sponsors and the suites.”
Polo, who was appointed ATP CEO last September, made his first-ever visit to Montreal on Monday as part of his mission of attending every Masters 1000 event in person during his first year on the job.
The initiative is also part of the ATP’s OneVision strategy, aimed at identifying opportunities to grow the sport, enhance the fan experience and create long-term value for players, tournaments and partners across the tour.