Local ABP delegate wants the organization to do more to stick up for ranchers
One local Alberta Beef Producers delegate wants his own organization to fight back.
Fairview rancher John McArthur says ranchers have been asking about fast food chains promoting plant-based foods.
“They’re serving these plant-based burgers. They call them burgers, but the only difference between a Beyond Meat burger and dog food is the dog food has more flavouring.”
McArthur is also referring to a recent Beefier Barley ad. campaign that ended up with a University of Alberta employee resigning. The controversy erupted after the ads seemed to talk about the benefits of climate change.