Walking trail in St. Isodore. Photo supplied by Mighty Peace Tourism.

By Curtis Galbraith

Business

Mighty Peace Tourism working on trails strategy

Feb 25, 2023 | 6:00 AM

Mighty Peace Tourism has started work on a new trails strategy for the area it serves.

Executive director Tammy Brauer says the federal and provincial governments have made trail tourism a priority.

“The purpose of this is to provide an inventory of the current supply of trails and trails tourism experiences in the region and to assess the local support for pursuing trails tourism, to evaluate the region’s trails tourism readiness and identify which visitor markets hold the greatest potential for the region and their interests.”

Brauer says a contractor has been hired and mapping data is being collected from municipalities and organizations.

She adds this strategy is seen as an economic driver.

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“Deliberately advancing trails tourism and (the) creation of locally supported signature trail experiences will help to attract visitors to the region.”

“It will increase and diversify the mix of year-round visitor experiences that our region offers to both residents and visitors.”

The public is being asked to take part in an online survey and add trails they know about through an online mapping tool. These can both be found on the Mighty Peace Tourism website.

“It’s easy and fun to use, so we encourage everyone to give us their feedback and thoughts with the survey and the online mapping tool,” adds Brauer.

Some stakeholder engagement sessions are also planned but details have not been finalized.

Trails used in winter and summer, motorized, non-motorized and mixed-use, are all included.

Brauer says the hope is to have the strategy finished by the beginning of next winter.

Mighty Peace Tourism includes 15 municipalities, ranging from the Peace River north to Northern Sunrise County and also takes in the Smoky River region.