Mathieu Rouleau is the new executive director of Agriculture in the Classroom Canada. (Photo supplied by AITC-C)

By Justin Goulet

Agriculture

Agriculture in the Classroom Canada welcomes new executive director

Nov 7, 2023 | 2:39 PM

HEADINGLEY, MB – Agriculture in the Classroom Canada (AITC-C) has unveiled its new executive director.

Mathieu Rouleau started his new position with AITC-C on November 6, 2023. The organization is the national advocate for agriculture education. It represents a collective of 10 provincial member organizations who deliver agriculture education on the ground in Canada.

Rouleau is based in Quebec, and brings a combination of leadership, agriculture and finance experience to the role. He co-founded École-O-Champ, which is a non-profit dedicated to agriculture education and AITC-C’s member organization in Quebec.

He grew up on a dairy, cash crop and maple syrup farm. Rouleau holds a Bachelor in Agricultural Economics, Agricultural Business and Agronomy from McGill University.

After starting École-O-Champ as a student project, Rouleau has been able to grow it into a well-respected organization, growing the budget enfold and expanding youth experiences in Quebec.

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In this new role with AITC-C, Rouleau will focus on implementing a new three-year strategic plan, while continuing to build strong relationships with the agriculture and food industry to allow the organization to grow and thrive.

Rebecca Sooksom, chair of AITC-C said of Rouleau, “A passionate champion of ag education, he was instrumental in establishing École-o-Champs and furthering agriculture education in Quebec and I know he will strengthen our commitment to getting agriculture into classrooms across Canada.”

Rouleau, meanwhile, stated, “I’m excited to lead a national team and collaborate with our provincial members to educate and empower Canadian youth with essential agriculture knowledge and skills in both official languages.”

He added, “Tomorrow’s leaders are in the classroom today and it is critical they understand the importance of agriculture to nourish and grow our industry for the future.”

Last year, AITC-C and its member organizations provided more than two million student learning experiences through different programs and initiatives across Canada. Recently, AITC-C released its annual progress report, which can be viewed through the organization website.