Method vs. Message: How sports can start a movement
Colin Kaepernick’s first two “protests” drew scant attention. He sat on the bench, out of uniform, virtually unnoticed. His third got some buzz after a reporter tweeted a picture of the 49ers bench that had nothing to do with the quarterback but caught him in the frame, sitting during the national anthem.
Meanwhile, the killing of a 12-year-old boy by police and the light it shined on the Black Lives Matter movement helped draw a reluctant LeBron James into the world of using sports as a vehicle for social change. But once he got there, James stayed disciplined both about the message he sends and the way he sends it.
Despite their vastly divergent methods, Kaepernick and James helped set a stake in the ground, declaring to athletes across all sports that their platforms could be — should be — used for more than fun and games in the 21st century.
Kaepernick’s message — “organic” to some, “disorganized” to others — started a movement that has essentially linked the NFL with kneeling in a dramatic string of events that will play out for a final time this season, Sunday at the Super Bowl. James has also made an imprint thanks to the power of his own brand. Whose method worked better? The answer to that question figures to guide the direction of sports protests for the foreseeable future.