Eva Marie, the pink side boom (photo courtesy of NTL Pipeline)

By Liam Verster

Side boom works for charity

NTL’s new pink side boom will raise money and awareness for breast cancer

Oct 31, 2019 | 4:11 PM

NTL Pipelines is raising money and awareness for breast cancer with their new, custom, bright pink side boom.

The custom boom is named Eva Marie, in honour of NTL’s owner’s sister, who is battling breast cancer. It’s made out of a converted US Army dozer, and NTL Fleet Manager, Doug Roemer, says he’s very happy with it.

“The boys stayed late that night when it came back from the paint shop. It was already decaled, but we had to put it together and get it up on the ramps and underneath the lights. We wanted it set up before everybody went home, so everybody stayed late and got it up there. And it has definitely drawn a lot of attention in the last two days it has been there.”

Roemer says the side boom will be sent out to job sites, and raise money for breast cancer research and support through the work it does.

“So basically, when the machine goes out, it gets paid so many dollars an hour, for every hour that it works. And whatever revenue is generated from it will go back to people in need, or go to breast cancer, or to the foundation, I guess, for breast cancer.”

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Roemer says he’s a little fuzzy on the exact specifics, as the project has come together very quickly. However, he does say NTL really wants to help people in the community, and that they’re planning on providing financial support to locals who are victims or currently fighting the disease, while also contributing to breast cancer research.

Though the side boom will be operating around 8-10 hours a day, Roemer says it’s tricky to determine how much money the machine will actually raise on average.

“They’re seasonal machines right, and we’re doing lots of pipeline. They would go to one pipeline and as they string pipe, that’s what the booms are used for, for lowering them in. So it would work probably 6-8 weeks on every project. But it will be the first boom to go out on a project and the last one to come home, so it will be there as long as it possibly can.”

It’s first job will be on a pipeline in Wembley, and Roemer says the bright pink side boom will stand out, and not only raise money while at work, but also raise awareness for breast cancer.

Roemer adds they are asking other local companies to look at how they operate, and find ways they could also contribute to causes that would benefit the people of their community.