Tim Hortons is scrapping Roll Up The Rim cups due to the coronavirus
TORONTO — Tim Hortons says it is getting rid of Roll Up The Rim cups due to the novel coronavirus and is moving much of the annual contest to its app.
The coffee-and-doughnut chain is removing all of the contest’s paper cups over health concerns around staff handling items recently gripped and sipped by customers returning them for prizes.
Tim Hortons does not identify COVID-19 as the catalyst, but says “the current public health environment” means “it’s not the right time for team members…to collect rolled up tabs that have been in people’s mouths.”
The company says it will redistribute all $30 million worth of prizes to restaurant giveaways and a digital contest.